Search Engine Optimization Glossary – basic theory for begginers

It takes approx. 5 minutes to read this article

If you’re new to the world of SEO, you might be confused by the jargon that surrounds it and how to use it in your day-to-day activities. his glossary will help you understand each term so that you know what you’re getting into if you decide to have someone work on your site, or if you decide to do it yourself.

Foundation: Search Engine Optimization

SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Optimizing your website in this way can help it rank higher in organic (unpaid) search results on Google, which will ultimately lead to more people visiting your site. The process usually includes modifying meta tags, page titles, headers, content, and link structure as well as correcting any errors that could be preventing a page from showing up in organic results.

White Hat and Black Hat SEO

It refers to an ethical, long-term approach to improving your website. This includes things like creating high-quality content, using relevant keywords, and building links from other reputable websites.

Black Hat, on the other hand, is the term used to describe shady and often unethical practices used to improve a website’s ranking on search engines. These practices can include things like keyword stuffing, creating doorway pages, and link farms. While they may be effective in the short term, they can ultimately lead to your site being banned from search engines altogether.

On-page and off-page elements

On-page refers to all the measures you can take within your own website to improve its position in the search engine results pages. This includes optimizing your website meta tags, URL address, keywords, content, structure, design, page speed and mobility. 

Off-page refers to the actions you take outside of your website that can help improve your site’s search engine rankings. This includes things like link building, social media engagement, and creating helpful and informative content. Link building is the process of acquiring links from other websites to your own. The more links you have pointing to your site, the higher your ranking. 

Know the difference: Search Engine Marketing 

SEM is a type of internet marketing that promotes websites by increasing their visibility on search engine results pages. It can be done through paid advertising, such PPC advertising, or through organic means, such as search engine optimization. It is much more complicated.

Pay Per Click

PPC is an advertising model in which businesses can display ads on search engine results pages. Ads are displayed based on keywords that users enter into the search bar, and businesses only pay when their ad is clicked.

Landing page

Your landing page is the first page that visitors see when they come to your website. It’s important to make a good impression and give them the information they need to understand what your business is all about.

B2B and B2C

Business-to-business, refers to a type of transaction that takes place between two businesses. Typically, one business will provide goods or services to another business in exchange for compensation. B2B transactions are usually more complex than B2C transactions, as they often involve multiple decision-makers and entail longer sales cycles.

Business-to-consumer, refers to the process of selling products or services directly to consumers. This type of commerce is typically conducted online, although it can also be done in person. In order for a B2C transaction to take place, there must be a demand for the product or service being offered. 


A Key Performance Indicators are a metric used to evaluate the success of a business or individual. In the digital marketing world, KPIs are often used to measure the effectiveness of a website or online campaign. There are many different types of KPIs, but some common ones include website traffic, conversion rate, and time on site.

Indexing and crawling

Indexing refers to the process of a search engine discovering and adding webpages to its database. This happens when a search engine’s spiders or robots crawl the internet and find new websites or pages to add to the search engine’s index. Once a page is indexed, it can then be displayed as a result for relevant searches.

Crawling is the process that search engines use to discover new and updated content. Search engine crawlers visit websites and read the pages on the site, looking for new links to add to their database. If they find a new page, they’ll add it to their list of pages to crawl in the future. This is how search engines keep their results up-to-date.


An algorithm is a set of instructions or rules that are followed in order to complete a task. In the context of SEO, algorithms are used by search engines to determine which websites should rank for certain keywords. There are many different factors that go into a search engine’s algorithm, and they are constantly changing and evolving.


Artificial intelligence is the process of training a computer to do things that would normally require human intelligence, such as understanding natural language and recognizing objects. AI can be used to make websites more user-friendly and improve search engine results.

Wrapping up

If you want to keep up with the latest in the world of SEO, it’s important to stay up-to-date on all the latest terminology. With this glossary of essential terms, you’ll be able to do just that. However, remember that there are many more. If you feel that it may overwhelm you and you prefer to stick to your dictionary, reach for the help of the SEO agency Meath.

Main photo: S O C I A L . C U T/

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